Home News & Events E-COMMERCE NEWS: 71% of the Dutch prefer online shopping

E-COMMERCE NEWS: 71% of the Dutch prefer online shopping

Wednesday, 29 June 2016 00:00

In 2015, 71 percent of the Dutch preferred shopping online, which makes the Netherlands the fifth country in the European Union when it comes to consumers shopping online. Germany and the United Kingdom are deemed to enjoy the first and second placing with 51.6 million and 43.4 million online consumers respectively.

It is interesting to note that the number of people in the Netherlands who shop online has more than doubled during the last ten years … a trend that can be seen in other European countries: in 2005, a quarter of Europeans shopped online; now it’s more than half of them. Overall, according to Ecommerce Europe, the European organization which represents 25,000 plus companies involved in online selling of products and or services, in its 2016 B2C Report on Europe, there are approximately 296 million online consumers on Europe.

Although the Dutch prefer to shop online as aforesaid, they tend to choose local online retailers instead of shopping cross-border. Indeed, almost a third of Dutch consumers buy online sometimes in other EU countries, while the majority only shops at Dutch retailers. This could have something to do with the fact the number of Dutch online stores has increased drastically: from about 15 thousand in 2010 to over 32 thousand last year.

E-Commerce regulation in the internal market has been introduced in Europe through Directive 2000/31/EC of June 8th, 2000 and the European Commission has the task to examine the reason or reasons of certain restrictions applied to E-Commerce industry including Geo Blocking.